For those born and bred in Piedmont, the red pack of Buon Riso Roma is a familiar presence.
It was the rice used by our grannies for the wintertime rice and potato soup or for the special Sunday risotto.
The rice of Piedmont.
The rice of Turin.
The rice of the great Piedmontese tradition.
The rice of the rice land par excellence.
We produce rice.
We have done it since 1949.
With the same commitment of our ancestors who, in a country trying to recover from war, decided to establish the rightly-named Centro Alimentare Buoni Prodotti, literally Good Food Products Centre.
A grain of history about Piedmont and taste.
Over time, tastes change, as does the related culture.
So, next to the great classic rice varieties from Piedmont, we created a new line, FIRMA, comprising special, ethnic and gourmet varieties. Rice varieties highly original and creative.
Because good things are never enough.
We believe in the good Piedmontese tradition.
We believe this region offers outstanding quality.
We believe in the value of agriculture.
We believe in good, simple things, and in quality maintained over time.
We believe exploring new culinary cultures nurtures the soul as well.